Professional WordPress website
A lightweight business website in accounts owned by the client.
Inclusions and proof
What's Included in Your Free SEO-Ready Website
The programme combines a professional WordPress website with industry keyword optimisation and a documented technical handover.
The complete checklist is public below.
havendental.example
HHaven DentalTreatmentsCare teamContact
Gentle dental care in Satellite, Ahmedabad.Evidence for every check
seo-ready-check --evidence40 checks
$ showing crawlability and indexation evidence…
- EVIDENCE01 HTTPS page responseevidence → Recorded final URL, protocol and HTTP status.
- EVIDENCE02 Indexability signalsevidence → Captured HTML directive and response header.
- EVIDENCE03 Robots accessevidence → Robots.txt test against representative page URLs.
- EVIDENCE04 Valid XML sitemapevidence → Sitemap response, format and URL sample.
- EVIDENCE05 Sitemap submittedevidence → Search Console submission confirmation.
- EVIDENCE06 Canonical tagsevidence → Rendered canonical value for every public page.
- EVIDENCE07 Clean page URLsevidence → Crawl export of every indexable URL.
- EVIDENCE08 Working 404 pageevidence → Response and screenshot from a known missing URL.
8 of 40 checks in this groupOpen all 40 checks
Website, search setup and ownership
Every inclusion supports a useful website that the client can control after handover.
Industry keyword optimisation
A page-to-keyword map and natural optimisation for relevant business searches.
Responsive presentation
Core pages and actions checked across mobile, tablet and desktop widths.
Search foundations
Indexability, sitemap, canonical, heading, internal-link and metadata checks.
Structured business information
Appropriate business, website and breadcrumb structured data.
Local SEO basics
Consistent business details, profile connection and local contact actions where relevant.
Measurement setup
Google Analytics 4 and Google Search Console connected for the client.
Recorded handover
A check report, recorded walkthrough and written editing guide.
The 40-check SEO-ready checklist
Each check records what was tested, why it matters and the evidence used for the result.
Crawlability and indexation
01HTTPS page response
What we checkEvery public page loads over HTTPS and returns a successful response.
Why it mattersSearch engines need a secure page they can access.
EvidenceRecorded final URL, protocol and HTTP status.
02Indexability signals
What we checkIndexable pages have no blocking meta robots or X-Robots-Tag directive.
Why it mattersA hidden noindex directive can remove a page from search.
EvidenceCaptured HTML directive and response header.
03Robots access
What we checkRobots.txt allows search engines to crawl every intended public page.
Why it mattersBlocked pages cannot be crawled reliably.
EvidenceRobots.txt test against representative page URLs.
04Valid XML sitemap
What we checkThe XML sitemap loads and lists only canonical, indexable pages.
Why it mattersA clean sitemap helps search engines discover important pages.
EvidenceSitemap response, format and URL sample.
05Sitemap submitted
What we checkThe sitemap is submitted in the verified Google Search Console property.
Why it mattersSubmission gives Google a direct discovery source.
EvidenceSearch Console submission confirmation.
06Canonical tags
What we checkEvery indexable page has one correct, absolute canonical URL.
Why it mattersCanonicals tell search engines which URL should represent a page.
EvidenceRendered canonical value for every public page.
07Clean page URLs
What we checkPublic URLs use readable words and a consistent permalink format.
Why it mattersClear URLs help people and search engines understand page purpose.
EvidenceCrawl export of every indexable URL.
08Working 404 page
What we checkMissing URLs show a useful page and return HTTP 404.
Why it mattersA real 404 prevents missing pages becoming soft errors.
EvidenceResponse and screenshot from a known missing URL.
On-page SEO and industry keywords
09Page keyword map
What we checkEach core page has one clear search topic based on the business and industry.
Why it mattersA page needs a distinct purpose before it can be optimised.
EvidenceApproved page-to-keyword mapping in the handover report.
10Relevant industry keywords
What we checkSelected terms match the services, audience and locations the client confirms.
Why it mattersRelevant terms connect each page with genuine customer searches.
EvidenceKeyword list and its assigned page.
11Unique title tags
What we checkEvery indexable page has a unique title aligned with its search topic.
Why it mattersTitles help search engines and searchers identify page relevance.
EvidenceTitle export with duplicates and missing values checked.
12Unique meta descriptions
What we checkEvery indexable page has a useful and unique search description.
Why it mattersA clear description can improve the search result message.
EvidenceDescription export with duplicates and missing values checked.
13One clear H1
What we checkEvery page has one H1 that states its main subject.
Why it mattersA clear H1 gives the page a strong content anchor.
EvidenceRendered H1 count and text for every page.
14Logical heading order
What we checkSections use H2 and H3 headings in a clear hierarchy.
Why it mattersGood structure makes detailed content easier to understand.
EvidenceHeading outline for every public page.
15Clear page introduction
What we checkThe opening explains the page topic and business relevance in plain language.
Why it mattersPeople and search engines should understand a page quickly.
EvidenceReviewed opening copy for every core page.
16Natural keyword use
What we checkMapped terms appear where useful without repetition or forced wording.
Why it mattersNatural language supports relevance without creating a poor reading experience.
EvidencePage review against its approved keyword map.
17Descriptive image text
What we checkMeaningful images have accurate alt text and decorative images use empty alt text.
Why it mattersCorrect alt text supports accessibility and image understanding.
EvidenceImage and alt text inventory.
18Complete original content
What we checkPublic pages contain approved content without placeholders or copied sections.
Why it mattersIncomplete or duplicated content weakens usefulness and trust.
EvidenceFinal content review and duplicate-content check.
Links and redirects
19Working internal links
What we checkEvery internal link reaches a valid destination.
Why it mattersBroken links stop visitors and crawlers from moving through the site.
EvidenceFull internal link crawl with no unresolved errors.
20Working external links
What we checkExternal links use the intended destination and safe link attributes.
Why it mattersIncorrect external links damage trust and can create security risks.
EvidenceExternal link report and manual review.
21Clean redirects
What we checkRequired redirects reach the final page in one hop.
Why it mattersRedirect chains slow crawling and create avoidable failure points.
EvidenceRedirect report with status and final destination.
22Important page discovery
What we checkNavigation and body links connect every important public page.
Why it mattersImportant pages should be easy for visitors and crawlers to find.
EvidenceCrawl depth and internal-link report.
23Contact actions
What we checkForms, email, telephone and WhatsApp actions reach the correct destination.
Why it mattersA visible website must still turn interest into a working enquiry.
EvidenceSuccessful test for every published contact action.
Structured data and local SEO
24Business structured data
What we checkOrganization or the correct LocalBusiness subtype matches visible business details.
Why it mattersStructured data helps search engines resolve the business entity.
EvidenceRendered JSON-LD and validator result.
25WebSite structured data
What we checkWebSite data identifies the site and links it to the business entity.
Why it mattersConnected entities give search engines a consistent site identity.
EvidenceRendered JSON-LD and entity identifiers.
26Breadcrumb structured data
What we checkBreadcrumb data matches the visible navigation path on relevant pages.
Why it mattersBreadcrumbs clarify each page's place in the site.
EvidenceVisible breadcrumb and matching JSON-LD comparison.
27Structured data validation
What we checkPublished structured data has no validation errors and matches visible content.
Why it mattersInvalid or unsupported markup cannot provide reliable meaning.
EvidenceSchema.org and supported rich-result validation output.
28Consistent business details
What we checkThe business name, address and phone match across the site and profiles.
Why it mattersConsistent details support local trust and entity matching.
EvidenceSite, schema and Google Business Profile comparison.
29Google Business Profile connection
What we checkThe profile is claimed, linked and uses the confirmed business categories.
Why it mattersThe profile supports local discovery and connects the website to the business.
EvidenceProfile ownership, category and website-link review.
30Local contact details
What we checkThe contact page shows the correct map, hours and local contact actions.
Why it mattersLocal visitors need accurate information before they enquire or visit.
EvidenceContact-page review on mobile and desktop.
Performance and mobile
31Responsive layout
What we checkEvery page works at mobile, tablet and desktop widths.
Why it mattersVisitors should complete every task on any common screen.
EvidenceScreenshots and interaction tests at agreed widths.
32Mobile performance score
What we checkThe homepage reaches at least 85 in a recorded mobile Lighthouse lab test.
Why it mattersA responsive layout still needs to load and react quickly.
EvidenceDated mobile Lighthouse report and test conditions.
33Largest Contentful Paint
What we checkThe homepage lab result keeps LCP at or below 2.5 seconds.
Why it mattersLCP measures how quickly the main content becomes visible.
EvidenceRecorded Lighthouse LCP value.
34Cumulative Layout Shift
What we checkThe homepage lab result keeps CLS at or below 0.1.
Why it mattersStable pages stop content moving while visitors interact.
EvidenceRecorded Lighthouse CLS value.
35Efficient image delivery
What we checkImages use suitable formats, dimensions, compression and loading behaviour.
Why it mattersLarge or unstable images are a common cause of slow pages.
EvidenceImage inventory with size, format and loading attributes.
Security, forms and measurement
36SSL and site security
What we checkThe certificate is valid and the standard security configuration is active.
Why it mattersVisitors and search engines expect a secure connection.
EvidenceCertificate check and security configuration review.
37Scheduled backups
What we checkAutomated backups are scheduled and a restore route is documented.
Why it mattersA usable backup protects the site from avoidable data loss.
EvidenceBackup schedule and restore-location confirmation.
38Protected form delivery
What we checkThe contact form rejects spam and delivers a real test enquiry.
Why it mattersA form only works when the business receives the enquiry.
EvidenceSubmitted test, inbox receipt and spam-control result.
39Google Analytics 4
What we checkGA4 receives a verified page view without personal data in event parameters.
Why it mattersReliable measurement helps the owner understand website use.
EvidenceGA4 DebugView or Realtime confirmation.
40Google Search Console
What we checkThe correct property is verified and accessible to the client.
Why it mattersSearch Console provides indexing and search-performance evidence.
EvidenceProperty verification and client access confirmation.
Preview the Handover Report
The report records the launch condition, completed checks and the evidence used for each result.
A record you can keep
The private report identifies what passed, what evidence was recorded and any action still owned by the client.
How the 40 checks work together
The checklist is divided into connected groups so a passing item is not treated as proof of the whole website.
Crawlability and indexation
Confirms that intended public pages load securely, allow crawling, use correct canonicals and appear in a valid submitted sitemap.
On-page SEO and keywords
Confirms that each core page has a distinct topic, useful metadata, one H1, logical headings and natural industry language.
Links and redirects
Checks internal and external destinations, redirect paths, page discovery and the contact actions visitors depend on.
Structured data and local SEO
Connects visible business details with appropriate schema, profile information, location details and consistent NAP.
Performance and mobile
Tests responsive layouts, the mobile Lighthouse baseline, LCP, CLS and efficient image delivery under recorded lab conditions.
Security, forms and measurement
Confirms secure delivery, backups, a protected working form, Analytics data and client Search Console access.
Each result uses evidence appropriate to the check. A response check records the status and URL, while a structured-data check compares rendered markup with visible page information and validator output.
When a check depends on the client, the handover report identifies the required action. Examples include confirming account ownership, approving business details or completing an external profile step.
The complete result belongs to the client. The public list explains the standard, while the private handover report records the delivered website and its evidence.
Industry keyword optimisation
Every core page receives one clear search purpose based on the client's services, industry and confirmed locations.
Map
Assign one relevant primary search topic to each core page.
Optimise
Use the mapped topic naturally in titles, headings, introductions and useful page content.
Verify
Review the finished page against the approved map and record the result.
What is outside the standard programme
The programme is designed for a focused business website. Complex or ongoing work needs a separate scope.
- Ecommerce stores and payment systems
- Memberships, learning platforms and custom applications
- Advanced booking engines or custom integrations
- Multiple languages or custom WordPress plugins
- Ongoing maintenance, content publishing or SEO campaigns
Hosting referrals are explained in the programme footer and on the Why it is free page.
Need a wider scope? Explore SEO content writing, local SEO or discuss the project.
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